The Resilience of Adaptive Digital Agencies Amid a Rapidly Evolving Environment
A 26-page exploration of what drives digital agencies in 2023. Topics include:
Revenue growth rates
Service mix shifts
Service mix and vertical specialization
Pricing levels and methods
Clients and projects
Profitability and margins
Efficiency and utilization
Team dynamics
Artificial intelligence impact
Artificial intelligence implementation
Biggest agency challenges
In-housing concerns
Remote work
Offshore/nearshore talent & the 4-day workweek
This report is a compilation of responses from digital agency owners and managers, primarily from North America. An online survey was conducted of digital service company owners during April 2023 to collect insights across many key performance indicators. We received a total of 103 responses. Average size: 35 employees Median size: 16 employees
